FOUNDER'S NOTE

Hi there!

I’m Nimisha, the heart behind Bohemian Alley.

In a world that rushes so often, I wanted to create something that allows us to pause and appreciate the magic & beauty in everyday life. Our mission is to inspire you to see the extraordinary in the ordinary and celebrate the everyday moments that bring joy to your life.

Bohemian Alley Is my love letter to all things colourful and creative. Each product we create reflects this passion and serves as a reminder - to romanticize the little things in life!

Thank you for being part of our story!

With love,

Nimisha Modi

Founder, Bohemian Alley

I was pursuing B.Com Hons at NMIMS, Mumbai, and loathing every bit of it, when I stumbled upon a student exchange program in Turkey and decided to go during my first-year college break. That one trip changed my life forever! I was merely 18 when I travelled solo for 6 weeks and realised so much about myself — what I wanted in terms of life, career, love, passion, and more. It was then that I decided I would do all the things I love from now on, and never look back.

While still on that trip, I applied for travel blogging, and by the end of my college years, I had written 15 travel blogs. When it came time for placements, I ditched the finance roles and followed my heart, taking up a job in creative marketing because that’s what I truly am at my core — a creative soul!

"Life is too short to be spent at war with yourself," so I follow my heart and make my own rules. You’ll often find me daydreaming with my eyes wide open. Colours, boho prints, and floral designs make me happy! Travelling keeps my creativity alive and gives me fresh perspectives. I romanticize the smallest of things, which makes my life feel like a dream turned into reality. I adore all things aesthetic, and I'd be lost if I wasn’t creating something.

If I had to describe myself in one word, it would be "BOHEMIAN." And that’s how "Bohemian Alley" was born — a true reflection of who I am. I love all things unconventional, and I express myself through various art forms, whether it’s music, writing, or design. I hate being boring, and creativity is in my heart and soul. Starting this business feels like a gift I’ve given to myself — an amalgamation of all my dreams coming true.

You’ll spot me wandering with my backpack, and if you ever meet me, I’d love to hear about your life, love story, travels, and all the things you romanticise about!