OUR JOURNEY
Little Backstory
It was 2020 when the world paused, and so did I. Fresh out of college with a finance degree (not exactly my passion, unless it’s counting profits!), I found myself at a crossroads. During a casual chat with my parents about life post-retirement, the idea hit me. Since both my parents had spent their careers in the service sector, I thought, why not start a business they could run after retirement? While I worked from home, I could build it up, and once it was stable, I’d take off on my next adventure, leaving them with a thriving business and a productive way to enjoy their time. Little did I know that this spontaneous idea would soon turn into something much bigger.
Process of Setting Up Business
As I began setting up Bohemian Alley, something unexpected happened — the more I built it, the more I fell in love with it. What started as a side hustle became my passion project. With each day, my heart grew more attached to this venture, and Bohemian Alley became more than just a business. It became my baby, my brainchild.
It wasn’t long before my side hustle started demanding my full attention. I decided to quit my full-time job as a content developer and take the leap into full-time entrepreneurship. After all, Bohemian Alley was mine to nurture, and I couldn't imagine entrusting it to anyone else.
To Our New Beginnings
On May 26, 2022 — my dad’s 54th birthday — we reached a major milestone. After 20 months of hard work and over 2,000 orders later, we launched our very own website! Our home had become the heart of Bohemian Alley, with cupboards and drawers overflowing with products. So, we transformed the second floor of our house into our official office and warehouse.
With over 120+ products, countless prints and patterns to choose from, we opened our virtual doors to the world. This was just the beginning, and our mission was clear: to conquer the world, one beautiful product at a time.
Expanding Our Collection
In 2023, we embarked on an exciting new chapter — the launch of our latest product line: bags and pouches! This expansion was met with overwhelming love from our customers, and it was a reminder of how far Bohemian Alley had come and how much more we had to offer.
A Fresh Start
As we entered 2024 and celebrated our 4th anniversary, it was time for something new — a rebrand. We unveiled a fresh look with a new and improved website that better reflects who we are and what we stand for. With this new version of Bohemian Alley, we’re ready to cater to an even wider audience and bring a little more colour, joy, and creativity to the world.